Jo Blackburn appointed as Key Account Director at Primis

In her new role, Jo will provide a single senior account management role in Primis to help firms deliver on their strategic plans and at the same time co-ordinate development opportunities.

Jo will work alongside sales director, Claire Madge and her team. She will be responsible for overseeing key broker relationships and supporting their growth. This new role will complement Jo’s existing responsibilities allowing for a more integrated approach, which will benefit the key accounts and support Primis’ overall business strategy.

Richard Howells, Primis’ group managing director, financial services, LSL, said: “Jo’s deep understanding of our operations, vast experience within the Financial Services industry, and her strong relationship and communication skills will undoubtedly contribute to the success of both roles.

“Her contribution in this expanded role will be crucial as we continue to drive our business forward.”

Jo (pictured) commented: “I am thrilled to be playing such an important part in PRIMIS’ strategy for the future. Our key partners need our support more now than ever and this role will enable me to deliver exactly that.”