Hitachi Capital rebrands to Novuna following Mitsubishi merger

The company manages more than £6.3bn of net earning assets for over 1.3 million customers.

The launch of the Novuna brand was first announced in September 2021 as a trading style of the newly formed company Mitsubishi HC Capital UK. The formation of the new company follows the merger in April 2021 of its parent company Hitachi Capital Corporation with Mitsubishi UFJ Lease & Finance Company, creating the new parent Mitsubishi HC Capital Inc.

From today, each of Mitsubishi HC Capital UK’s business divisions will operate under the new trading style of Novuna, which means ‘new together’. These include: Novuna Vehicle Solutions, Novuna Consumer Finance, Novuna Business Finance and Novuna Business Cash Flow (previously Invoice Finance). In addition, Novuna Personal Finance, the loans channel of Novuna Consumer Finance, replaces the Hitachi Personal Finance brand.

Robert Gordon, CEO of Mitsubishi HC Capital UK, said: “More than 1.3 million customers across the UK have come to trust and rely on the Hitachi Capital brand to fund the growth of their businesses, their fleets, and give a boost to their personal finances. As we set out on this exciting new era together under the Novuna umbrella, we will not be departing from the core values that have served us so well for the past 40 years.

“At a time when the hopes and expectations of businesses and consumers are evolving at pace, it is important that we present a bold, ambitious, and authentic image to our current and future customers. Our brand reflects our mission to unlock the potential of individuals, businesses and society by delivering innovative solutions and outstanding customer experiences.”