Halifax Intermediaries to rebrand to Lloyds with new broker commitments

Halifax Intermediaries will rebrand to Lloyds Intermediaries from early 2027, as part of an evolution of Lloyds Banking Group’s branding and intermediary strategy.

The systems, processes and log-in details will remain the same, however, Lloyds says brokers will see benefits from the move.

From 7th July 2026, brokers will have access to the Lloyds Premier current account mortgage discount on Halifax mortgages, a benefit that has previously been applicable to direct Lloyds mortgages. 

The change of brand to Lloyds Intermediaries also means brokers will be able to write product transfer business from existing Lloyds mortgage customers for the first time. 

There are also new commitments being made to brokers, including higher procuration fees for more complex cases, a named BDM contact, all documents reviewed within 24 hours, and continued investment in tech, data, insight and tools.
 
The development will eventually see BM Solutions rebrand to Lloyds Intermediaries, though no date has been confirmed at this stage. This will create the UK’s largest intermediary mortgage business – one home for all the Group’s broker mortgages.

The change to the intermediary arm comes as Lloyds Banking Group prepares to retire the Halifax brand after 173 years.

Esther Dijkstra, managing director of intermediaries at Lloyds Banking Group, said: “Brokers play a vital role in helping customers navigate some of life’s most important financial decisions, and we are showing how important we see that partnership with today’s announcement.  

“With no change to our BDMs or the support we provide, it is business as usual. We’ve listened to feedback and are making Lloyds Premier discounts available, and from 7 July brokers can access these on Halifax mortgages.

“In announcing the change to Lloyds Intermediaries from 2027, we are signalling our long-term commitment to the intermediary market, reinforcing our ambition to provide brokers with greater value, the opportunity to help even more customers through access to the Lloyds back book, a stronger proposition and the confidence of a partner committed to shared success.”