Gen H expands sales team with three new BDMs

Gen H has announced the addition of three new business development managers and one internal promotion to bolster its broker sales team.

Gen H welcomes Joe Solomon, Lewis Banks, and Lisa Taylor into newly created BDM roles. The lender has also promoted Olivia Sturla into the newly created role of remote BDM for Scotland and the North.

Before joining Gen H, Solomon worked in SaaS and specialist lending, spending two and a half years with Enra Specialist Finance in business development.

Banks has worked in financial services for five years. He joins Gen H from Advise Wise, where he worked as a telephone BDM.

At Gen H, both Solomon and Banks will be working on the broker mainline to support the lender’s entire intermediary panel.

Taylor brings 30 years’ experience to her role at Gen H. She worked previously at NatWest Intermediaries and later at HSBC. At HSBC, she spent six years as a BDM, and most recently spent three years as a senior BDM at HSBC Life. She will develop Gen H's Midlands and East patch.

Sturla joined Gen H in 2025 as a broker specialist and has been promoted into her new role covering Scotland and the North. She previously worked as a consultant and mortgage adviser for Hamptons, Capital Private Finance, and Alexander Hall.

Sara Palmer, sales and distribution director at Gen H, said: “Brokers provide an invaluable service in arranging more than 90% of mortgages in the UK. The housing market is complex and though there are more mortgage options available than ever, these products can be confusing and intimidating for borrowers – that's what makes expert broker advice so important. 

"I am thrilled to announce Gen H’s investment in our broker sales function. This is our way of saying that we see the important work our brokers are doing and that we are here to support them every step of the way.”