First-time buyer activity recovering as annual price growth slows: Rightmove

In the last two weeks, agreed first-time buyer sales are just 4% behind the same period in 2019.


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Monday 20th March 2023

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The average price of property coming to the market has risen by 0.8% this month, below the average monthly rise of 1.0% seen in March over the last 20 years, reflecting a higher degree of pricing caution by new sellers, according to the latest figures from Rightmove.

The exception to this caution is a 1.2% monthly price jump in the larger home top-of-the-ladder sector, in contrast to more modest 0.4% and 0.5% respective rises in the first-time buyer and second-stepper sectors.

Overall, new seller asking prices are now £5,800 below October 2022’s peak, with annual price growth continuing to ease and now at 3.0%.

Rightmove says the data "continues to point to a market on a much more stable footing than many anticipated and cautiously transitioning towards the activity levels of the more normal market of 2019".

Typical first-time buyer type properties (two-bedrooms and fewer) are leading a cautious recovery, with sales agreed in this sector improving fastest. In the last two weeks, agreed sales are just 4% behind the same period in 2019, but remain 18% behind last year's level.

The result of this increased buyer activity means that average asking prices for first-time buyer type properties are now just £500 lower than their peak last year.

Sales agreed in the last two weeks in the more discretionary top-of-the-ladder and second-stepper homes sectors are 10% and 13% behind the same period in 2019 respectively. However, while the modest 0.4% rise in average second-stepper asking prices reflects this more muted level of activity, Rightmove says the 1.2% rise in the most expensive property sector appears to be "over-optimistic" given the slower recovery in sales agreed numbers, and some sellers in this sector may need to temper their price expectations in order to attract more buyer interest and secure a sale.

One contributing factor to larger home sales lagging is a reduction in pandemic-driven lifestyle changes. The proportion of buyers enquiring to make a move over 50km away from where they live is now 15%, the same level as 2019 and below its pandemic peak of 18%.

Tim Bannister Rightmove’s director of property, said: “The beginning of the spring season sees stability and confidence continuing to return to the market as it recovers from the turbulence at the end of 2022. The pace of the market reached an unsustainable level in the last two years, and was on track to slow to a more normal level, though the speed of this slowdown to more normality was accelerated by the reaction to September’s mini-Budget. While higher mortgage rates and economic headwinds raise challenges, many potential home movers who were effectively side-lined in the frenetic bidding wars of the last two years will find that a slower-paced market gives them time to plan and secure their next move as we enter the traditionally busy spring-buying season.

“Lagging sales agreed in the larger homes sectors are likely to be caused by a combination of factors including fewer pandemic-driven moves to bigger homes, a more cautious approach to trading up due to the cost of living, and even perhaps concern over the running costs of a larger home. Meanwhile sales in the first-time buyer sector are likely being helped by some deposit assistance from family. The differing performance of smaller and larger homes highlights the multi-speed, hyper-local market. Sellers looking to take advantage of traditionally strong buyer interest during the spring moving season should seek the expertise of a local estate agent, who will have their finger on the pulse and be best placed to advise on their local market."

Rozi Jones - Editor, Financial Reporter

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Rozi Jones Editor, Financial Reporter
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