Finalists of the inaugural Mortgage Industry Marketing Awards revealed!

The programme was launched by Financial Reporter in November last year, aiming to recognise the work of marketing and PR professionals within the intermediary space.

Open to all PRs and marketers – including specialist mortgages, protection, and later life – the MIMAs highlight the best and most innovative communications work from across the industry.

With categories covering all aspects of communications, from product-specific marketing – giving entrants a chance to flex their blend of marketing mastery and industry knowledge – to best use of social media, the MIMAs aims to acknowledge the unique skillset marketers working in financial services must possess, as well as those who are excelling in the field.

Entrants shared details of their most interesting, effective campaigns and explained why they should scoop a top spot. A panel of judges will now review the applications to decide the winning entries.

The judging panel includes marketing experts from a variety of sectors to ensure entrants can showcase their skills in detail – and applications will be judged on tangible metrics such as ROI, traffic and conversion increases, as well as more subjective factors like creativity, innovation, brand perception and execution. Judges will also take into account the scale of an entrant’s budget and resources to encourage entries from those working across all types of business.

The ceremony revealing the MIMA winners will be held within the upcoming Mortgage Adviser Event London on 25th May at the historic Tobacco Dock.

To see all of the finalists, visit https://www.frmima.co.uk/2022-finalists.

Andy Shields, director of Barcadia Media, said: "The mortgage industry has undergone significant challenges over the past two years and, with ever-changing regulation and a plethora of criteria changes, good communication is more important than ever before.

"Effective marketing and communication is vital within the busy intermediary space and the best marketers use their creative thinking and finely-honed skills to help their firms stand out in a crowded market.

"We're delighted to announce the finalists of our first ever Mortgage Industry Marketing Awards and would like to offer a huge congratulations to all the entrants and finalists. The standard was higher than we ever could have expected and we can't wait to announce this year's winners at the Mortgage Adviser Event in London next month."

Paul Hunt, director and co-founder of the Mortgage Marketing Forum, commented: “The standard of entries were extremely high in the inaugural MIMAs and so a big think you to everyone who entered, plus also to our judges for giving up some of their time to award marketing excellence in our sector.

"Congratulations to all those who have been named a finalists and we look forward to announcing the winners on 25th May – see you there!”