Equity Release Supermarket launches referral service to advisers

Equity Release Supermarket has announced the launch of Equity Release Partners – a new referral service available to all wealth, financial and mortgage advisers.

Equity Release Partners offers advisers access to a range of ‘plug and play’ tools with remuneration benefits for their introductions.

The tools include real-time product calculators, comparison tables and informative solutions – all of which offer white label branding for advisers.

Advisers can also integrate 'smartER' into their website, enabling their clients to achieve personalised equity release results and research the whole of market to find the right deal for them in their own time.

Driven by real-time lender data, the calculators cater for any prospective customer wishing to conduct their own research. A choice of 12 calculators can be plugged into an adviser’s website.

Advisers receive payment for each introduction they refer, as well as a percentage commission – aligned to the Consumer Duty principles around fair value and pricing.

Mark Gregory, co-founder and CEO at Equity Release Supermarket, commented: “During a period of tough market conditions, driving efficiencies has been our main priority. With volatility peaking within H1 of this year, the need for digital capabilities has never been so important, which is why we’ve worked hard to bring these digital solutions to our business, and now to a broader market through our B2B platform, supporting both advisers and their clients.

“We are delighted to invite advisers to utilise these tools for their benefit, as well as the benefit of their customers.

“Our suite of products form part of the one-system approach to our technology, completely aligned to Consumer Duty, going beyond the required guidance to form an industry-leading client and adviser journey.

“To us, the most important aspect of a partnership is the people. We will work with our partners to ensure they have a direct relationship with an ERS account manager and adviser. Advisers' clients will also have a direct account handler, to ensure the best possible customer experience is being delivered.”