Equifinance launches new broker portal

Second charge lender, Equifinance, has announced the release of its new broker portal, ECHO.

ECHO offers introducers an end-to-end process for their clients from enquiry to completion, cutting uncertainty, increasing efficiency, and leading to a greater number of successful applications.

ECHO introduces instant credit decisioning, allowing introducers to know which product the case fits at the earliest stage.

In addition, Equifinance offers an instant Hometrack valuation, which ensures that advisers know that the LTV is accurate, alongside a new affordability calculation which ensures that advisers know within seconds whether a case is able to progress.

Tony Marshall, CEO of Equifinance, said: “We are very proud of ECHO. This is the result of a ground up collaboration between us, our developers and our loyal introducers to produce what we believe is the most user friendly and effective broker portal in the second charge sector.

"At Equifinance, while our philosophy remains committed to the primacy of human underwriting, ECHO offers greater automation of the process and gives advisers greater certainty at the earliest stage that their applications are approved in principle before they reach our underwriters.

“Feedback has already been very positive with an overwhelming number delighted with the simplicity of the user interface and the speed of the process. ECHO demonstrates that technology can work hand in hand with the human touch to produce better and faster outcomes for customers and their advisers.”