Buyer demand and new sales up 14% in 2025: Zoopla

The start of 2025 continues to show positive signs for the property market, with buyer demand on Zoopla tracking 14% ahead of early 2024, and new sales agreed up 15% compared to the first week of 2024. 

These positive market signs are supported by a significant bounce on Zoopla, which started earlier than anticipated on Christmas Day. Vendor sales leads have increased by 125% in the first week of January compared to Christmas Eve. Additionally, valuation leads from Zoopla are 30% more likely to be looking to sell than they were a year ago. Sessions were also up by 113% for the same period. 

In addition, the start of January 2025 has seen a 12% increase in listings per branch on Zoopla compared to the start of 2024. 

Alex Rose, director of sales at Zoopla, commented: “It is incredibly encouraging to see the property market off to a flying start in 2025, with the momentum from 2024 continuing over into 2025 and further boosted by the launch of our major new marketing campaign on Christmas Day. This is already paying dividends for Zoopla agents with the uptick in vendor leads and sessions on our website a clear indication of this.”