Broker lead generation firm relaunches with expanded offering

Lead generation firm EchoAds has undergone a full relaunch and will now be known as LeadCrowd.

The service, which acts as a lead marketplace for mortgage brokers and financial advisers, has launched a new website and is expanding its offering as part of the rebrand.

Launched by Lee Trett and his business partner, John Tarazi, as Adviser Leads in 2017, LeadCrowd is run by the same team behind Mirfield-based mortgage brokerage Echo Finance and the online mortgage comparison service Teito.

The new LeadCrowd website offers a range of free tools for brokers and advisers, including sales scripts and lead handling tips, as well as being a one-stop shop where financial services professionals can buy and sell leads.

LeadCrowd is also expanding into other industries as part of its evolution, and is now selling leads in new business sectors, including property services and business insurance.

Lee Trett, director and co-founder of LeadCrowd, said: “We are very proud of what we achieved in the lead-gen world with EchoAds, but it was time for the service to expand. 

“LeadCrowd is an evolution of what we were before, with a modern website designed to better fulfil the lead-generation needs of mortgage brokers and financial advisers. We have also broken into new markets to coincide with our relaunch, and will soon expand into more.

“We feel that LeadCrowd is the best service available for buying and selling leads online, but this rebranding is only the beginning.”