Ashley Finance to merge into Ultimate Finance in brand consolidation
SME funding partner Ultimate Finance has announced it is absorbing all products and services currently sitting under Ashley Finance, to simplify its market proposition and better service its customers under a single brand.
"We have taken the decision to bring the two organisations together under one brand, offering clarity of our market offering to customers and introducers alike. "
Ultimate Finance said there will be no change to the breadth of products and services currently offered to Ashley customers, with its bridging, loans and invoice finance products continuing to operate under the parent brand of Ultimate Finance Group.
Ron Robson, CEO of Ultimate Finance and Ashley Finance, commented: “The past couple of years have been very exciting for the Ultimate Finance Group, with significant growth in customers numbers, revenue and money lent.
“As we look to the future we see a huge opportunity to continue this growth. To support this, we have taken the decision to bring the two organisations together under one brand, offering clarity of our market offering to customers and introducers alike. On a day-to-day basis, very little will change – offering flexible, fair funding is something that both businesses have always had at the heart of their operation.”
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