AMI’s Mortgage Climate Action Group rebrands to Green Mortgage Advice Initiative
The Initiative aims to empower advisers to have more meaningful conversations with clients throughout the mortgage advice process.

The Mortgage Climate Action Group (MCAG) has rebranded to the Green Mortgage Advice Initiative (GMAI) to give greater emphasis to the purpose of the group.
The Mortgage Climate Action Group was set up in 2022 by mortgage advice businesses to act as a source of support for intermediaries, helping them to understand and address green issues when dealing with mortgage applications, whilst ensuring that advisers’ interests are represented among lenders, regulators, trade bodies and government institutions.
The group expanded in 2023 and, with the support of the Association of Mortgage Intermediaries (AMI), has grown into a cross-industry project with a focus on helping advisers and their clients consider the energy efficiency of their properties and the mortgage options available.
The breadth of the business represented covers all major distributors working together in partnership along with key lenders, surveyors, sourcing systems, compliance specialists and more.
The creation of the Green Mortgage Advice website also serves as a hub for educational content and support to intermediaries on sustainability in the mortgage and housing market.
Richard Merrett, managing director of Alexander Hall and chair of the GMAI Steering Committee, commented: “Since the formation of this group it has been phenomenal to see the collaboration between a huge number of individuals from a variety of different businesses to drive the green agenda forward. We want to continue to make our work as accessible and inclusive as possible to maximise our impact; rebranding to the Green Mortgage Advice Initiative is a natural step in raising awareness, as we look to deliver more and more practical support on this crucial topic”
Robert Sinclair, chief executive of the AMI commented: “AMI recognises that this is a topic that requires total collaboration if we are to properly inform consumers on the green and net zero options, and how these innovations can be funded. The pooling of knowledge and ideas via the Green Mortgage Advice Initiative will give our industry a realistic chance of meeting the expectations of government, regulators and consumers. I am grateful to all those who are working with us to deliver guidance through the Green Mortgage Advice website.”

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