Amar Mashru joins LiveMore as strategic account manager

LiveMore has appointed Amar Mashru as strategic account manager to support its key accounts and strengthen relationships with clubs and networks in and around Greater London.

Mashru has worked in the mortgage and banking sectors for more than 20 years in a diverse range of roles spanning mortgage advice, underwriting and business development for brands like Harrods Bank and Lloyds Banking Group. He’s also previously spent time as a self-employed mortgage broker.

Most recently, Amar served as a business development manager at Family Building Society, where he managed key intermediary accounts across Central London.

Amar Mashru said: “I’ve been struck by the extent of LiveMore’s drive for innovation, its expertise and its commitment to customers, approaching every enquiry with the same can-do attitude.

“As a company, we’re making a real difference in the market and I’m keen to help more advisers discover what LiveMore can offer, not only for complex cases and underserved borrowers, but for clients who are making a headstart on their retirement planning.”

Leon Diamond, CEO at LiveMore, commented: “It’s an exciting time for Amar to join the LiveMore team. In recent months we’ve lowered our minimum age range to 40+, expanded our acceptance criteria and introduced a new 2+3-year fixed rate product to our Flexi Fix range. All of this we’ve done with the aim of improving mortgage access for underserved borrowers, particularly those struggling with the pressures of midlife.

“And this is just the beginning. We know what the LiveMore Mortgage Matcher is capable of when it comes to assessing a client’s affordability and unlocking housing wealth. When it comes to estate planning, housing wealth should be a part of that conversation long before it becomes the only option. At LiveMore, we can help advisers make sure they are considering all the available options for their clients.”