Futureproofing your mortgage business through marketing optimisation
Sion Williams, chief marketing officer at Mortgage Advice Bureau, explores how brokers can better leverage missed opportunities, improve conversions and maximise customer value through the four pillars of marketing optimisation.
The learning objectives for this article are to:
- Broaden your understanding of the concept of marketing optimisation, and leveraging ‘not yet ready’ prospects.
- Identify the impact and benefits of an effective conversion strategy.
- Recognise the importance of maximising value through protection.
- Develop awareness of the various tactics to boost customer retention.
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