Cracking the code: How the UK property market should be preparing for the 'TikTok Generation'
Rod McPherson, head of distribution at LendInvest, explores how non-traditional income streams like the gig economy and side hustles can impact mortgage applications and how brokers can utilise social media platforms to connect with a new generation of homebuyers.
The learning objectives for this article are to:
- Understand the financial realities of the 'TikTok Generation' and how non-traditional income streams like the gig economy and side hustles impact their mortgage applications.
- Identify and implement new communication strategies, such as using digital-first channels like WhatsApp and DMs, to build trust and connect with younger clients.
- Recognise the importance of a strong digital presence and how to use platforms like TikTok and Instagram to build credibility, provide educational content, and ultimately attract a new generation of homebuyers.
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