Your First Home scheme: The 69 areas where new-builds are cheaper than existing homes

The findings challenge the assumption that buyers always pay more for a new-build home.


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Tuesday 3rd November 2026

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New-build homes are cheaper than the average existing property in 69 local authority areas across Great Britain, despite newly built properties costing £77,279 more on average nationally, according to research from UK Property Development (UKPD).

The findings challenge the assumption that buyers always pay more for a new-build home, with the average price of a new-build property below that of existing stock in areas including Trafford, Sevenoaks and Redbridge.

The research comes as first-time buyers remain in focus following the Autumn Budget and Labour's confirmation of its Your First Home initiative.

Across Great Britain, the average new-build property costs £346,611, compared with £269,332 for existing properties. This represents a premium of £77,279, or 28.7%.

However, the national average masks significant differences at local authority level, with some markets recording lower average prices for new-builds and others seeing premiums well above the national figure.

Across 69 local authority areas, the average price of a new-build property is below that of existing properties. Trafford in the North West records the largest difference, with new-build homes averaging £225,065, compared with £398,594 for existing stock. This is a gap of £173,529, or 43.5%.

Sevenoaks in the South East has the next-largest discount, where new-builds cost 43.2% less than existing stock, with Redbridge in London following with a discount of 39.4%.

Other areas with particularly large differences include Three Rivers, East of England (36.1% below the existing-property average); Southend-on-Sea, East of England (35.7%); Bromley in London (34.8%); Hounslow in London (34.6%); Stevenage, East of England (32.4%); and Barnet, London (30.1%).

These figures compare average prices across each area, rather than the prices of directly comparable properties, so they should not be taken as proof that an equivalent new-build will always cost less than an existing home.

Local authority areas with the biggest new-build premiums

At the other end of the scale, some local authority areas record new-build premiums far above the national average.

Hastings in the South East has the largest premium in the data, with new-build homes averaging £581,709, compared with £236,013 for existing properties: a difference of £345,696, or 146.5%.

This is followed by Hartlepool in the North East (133.1%), Chesterfield (130.8%), Redcar and Cleveland (125.5%), East Ayrshire (113.6%), Broxbourne (110.5%), and North Ayrshire (105.1%).

Andy Morrison, director of UK Property Development, commented: “Our research shows that the price difference between new-build and existing properties varies considerably depending on where buyers are looking. While new-build homes cost more on average nationally, there are 69 local authority areas where the average price is lower than that of existing stock.

"With first-time buyers in focus following the Autumn Budget and Labour's confirmation of its Your First Home initiative, understanding local price differences is particularly important. These figures offer a useful starting point for exploring local markets, although average prices can be influenced by the types of properties being sold. Buyers should compare like-for-like homes before drawing conclusions about value.”

Rozi Jones - Editor, Financial Reporter

Author:
Rozi Jones Editor, Financial Reporter
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