Three in five brokers submit most SME finance applications to alternative lenders

65% of brokers are now actively directing clients towards non-bank lenders for applications more than £100,000.


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Tuesday 12th August 2025

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Alternative lenders are surging ahead in the SME finance market, as high street banks lose their foothold among growth-focused businesses, according to new research from iwoca.

The survey found that almost two thirds (61%) of SME finance brokers report submitting over half of their loan applications to alternative lenders in the last four weeks. The shift underlines a change in business attitudes, with demand for modern, tailored financial solutions now outpacing traditional banking options.

Speed of decision-making is increasingly important for time-pressed SMEs, with 73% of brokers now citing it as the key driver behind the shift away from the high street — up from 63% last quarter.

More than seven in ten (71%) brokers agree that mainstream banks are pulling back from SME lending, reflecting a perceived loss of appetite for small business finance on the high street. In response, 65% of brokers say that they are steering clients toward non-banks for applications more than £100,000.

In Q2 2025, 41% of brokers described SME demand for finance across all lenders as high, compared to 26% who said demand was lower than normal.

Colin Goldstein, chief commercial officer at iwoca, said: "We’re at a real turning point for SME finance. More than ever, small businesses need quick and flexible funding, and they’re increasingly turning to alternative lenders to get it. The pace of this shift shows just how much traditional banks are struggling to meet the changing needs of the UK’s small businesses.”

Rozi Jones - Editor, Financial Reporter

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Rozi Jones Editor, Financial Reporter
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