Property valuation fintech joins the Equity Release Council

PriceHubble has joined the Equity Release Council as an associate member. The B2B company builds solutions for the financial and real estate industries based on property valuations and market insights.

With a presence in 11 countries including the United Kingdom, PriceHubble focuses on helping organisations make property and investment decisions based on data-driven insights.

Providers, advisers and funders can use data to build smoother customer journeys and better administrative processes, including property pre-qualification which ultimately benefit the end user.

Jim Boyd (pictured), CEO of the Equity Release Council, said: “Data plays a crucial role in the later life lending industry with customers relying on advisers and providers to make accurate and long-term decisions based on the anticipated value of their homes. We are therefore delighted to welcome PriceHubble into membership as their international insights and innovative approach will help to continue to grow a resilient market in the UK.”

Mark Cunningham, managing director of PriceHubble, added: “With 22 million people over 50 in England alone, the UK has a significant and growing later life lending market. We are therefore pleased to join the Equity Release Council and position ourselves to use our high-quality data-driven insights to support the businesses in this important sector as well as the customers they serve.”