Equity Release Council appoints Jim Boyd as CEO

Boyd brings with him a wealth of experience from across the retirement landscape, including successfully launching Just Retirement in 2004.

Before that, he was an expert adviser to the Department of Work and Pensions and deputy director and head of research at think tank Reform, where he focused on retirement, pensions and long-term care funding.

During his career at Partnership Assurance Group, Boyd oversaw all external media and policy issues, while helping to shape government policy discussions in areas including the 2014 Care Act and the secondary annuities market.

At the Council, Boyd will work with David Burrowes as chairman and Donna Bathgate as chief operating officer to help The Council explore new opportunities and build awareness of the products and advice on offer.

David Burrowes, chairman of the Equity Release Council, commented: “I’m delighted to welcome Jim Boyd to the new role of CEO. Housing wealth is realising its potential to play a vital role in broader retirement planning conversations. As these debates continue, Jim’s experience in the strategic development of organisations and policy initiatives will be instrumental in The Council’s development as the sector’s authoritative voice.

“Jim will play a central role in building the next chapter of the equity release sector’s growth, engaging with industry and government about practical solutions to support the UK’s ageing population.”

Jim Boyd added: “The Council has done fantastic work in facilitating the growth of a safe equity release market that gives more consumers access to a financial solution in later life. As the market goes from strength to strength, it’s a very exciting time to be joining The Council. I’m looking forward to representing the equity release sector and its customers as we face up to wide-ranging societal challenges, from intergenerational wealth inequalities to social care needs.”