Why more landlords will seek intermediary advice in 2020
I have a secret that I’d like to share; I’m a sucker for a good stat. I feel compelled to reveal this after seeing that the nominations for the Royal Statistical Society’s 2019 Statistics of the Year competition and, wait for it, its inaugural Statistics of the Decade award will soon be coming to a close.

For the record the winning International Statistic of 2018 was 90.5%. This represented the proportion of plastic waste that has never been recycled. Estimated at 6,300 million metric tonnes, it’s thought that around 12% of all plastic waste has been incinerated, with roughly 79% accumulating in either landfill or the natural environment. A stat which certainly provides food for thought in more ways than one.
The mortgage market is certainly no stranger to data, market research and indices. They are vital from an internal and external business perspective. They allow us to evaluate what we, as a specialist lender, are doing right and what we are doing wrong. They offer us an insight into the minds of our landlord clients and our intermediary partners. They can also highlight what our competitors are doing – again good and bad – and provide an overview of market conditions in areas which might not yet be included within our core business but do offer valuable intelligence into their potential.
Over the past few weeks we’ve seen a raft of statistical data emerge from the buy-to-let sector, so let’s focus on a small part of this, notably around profitability and yield. The latest Q3 Landlord Panel research from BVA BDRC outlined that profitability remains largely unchanged in Q3, with 84% of landlords currently making a profit from their lettings activity. It continues to be the case that only a very small minority of active landlords (3%) are making a financial loss of any kind. The tipping point for becoming a professional landlord is typically around 11 properties which is the threshold at which over half of landlord respondents begin to derive a full time living from their letting activity.
It also outlined that the average rental yield achieved edged up to 5.6%, up marginally from the nine-year low recorded in Q2 2019. There was suggested to be a 1% differential between the highest yield generating regions, the East Midlands and Yorks & Humber at 6.1%, and the lowest, Central London at 5.1%. Remarkably, it remained the case that over one in four landlords don’t even know what their average rental yield is.
Additional research from Rightmove for Q3 2019 showed record asking rents in all but two regions, as fewer new rental properties came onto the market. Asking rents outside London were reported to be at a peak of £828 per calendar month, the biggest quarterly jump in rents at this time of year since 2015. In London, rents stood at a record of £2,104 per calendar month, the biggest quarterly jump at this time of year since Rightmove started recording this data. These jumps have led to an annual rate of growth of 3.2% outside London, the highest since 2016, and an annual rate of 5.6% in London.
So, what does this data actually mean for landlords and the intermediary market?
Most of this is self-explanatory but it doesn’t harm to underline that despite the well-publicised challenges facing landlords, the vast majority are still profiting from the BTL sector, even those who don’t even know what their average yield amounts to!
Looking forward, landlords will need even more support from lenders and intermediaries to maximise profitability as associated costs will escalate if portfolios are not being carefully managed. This particular penny is dropping for landlords, and one specific statistic that I hope, and expect to see in 2020, is the rise in the number of landlords seeking intermediary advice. Whilst this might not win stat of the decade, it certainly bodes well for intermediary firms who are looking to bolster their BTL business.
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