From remote to return: Why proximity to cities is back in demand

Omkar Hushing, head of buy-to-let and specialist lending underwriting at Market Financial Solutions, explores the reasons behind the shift in demand in living closer to cities, as opposed to moving away from them, and how property investors can take advantage of this trend.

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Wednesday 24th September 2025

From remote to return: Why proximity to cities is back in demand

The learning objectives for this article are to:

  • Identify which regions of the UK may benefit from homebuyers who favour living near cities and towns.
  • Understand why certain regions are emerging as hotspots for buyers and, potentially, property investors.
  • Analyse the reasons behind the shift in demand in living closer to cities, as opposed to moving away from them.

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