Borro TV ad banned for 'irresponsible' content
An advert from Borro has been banned by the Advertising Standards Authority after three viewers complained about whether it irresponsibly encouraged consumers to take out loans for non-essential purposes, such as holidays and leisure activities
The ASA ruled that the ad must not appear in its current form and told Borro Ltd to ensure that future marketing communications did not advertise loans in an irresponsible way.
Paul Aitken, CEO and founder of Borro, said:
“The advertisement in question ran for eight weeks only, and was removed from the air in March this year following an internal management decision, and prior to any communication with the ASA.”
“But, following those conversations, we will ensure Borro’s future marketing communications are fully compliant with the necessary advertising guidelines.”
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