Sort Group appoints managing director

Sort Group, incorporating SortRefer, Sort Move and Sort Legal, has appointed Keith Ahmed as its new managing director.

Keith Ahmed has been with the Group as head of finance and compliance officer for five years and has 15 years’ experience in law and 10 in financial services.

Keith’s change of role to group managing director means he will take ownership of the day-to-day running of the group and will be responsible for the companies' key deliverables.

Kevin Tunnicliffe, CEO of Sort Group, commented: “I am delighted to appoint Keith to the position of group managing director to support the group with our future plans. Although different, our roles will complement each other, allowing me to be more industry facing in the marketplace. Keith has already done so much for the business since he joined in 2018 and I am excited for us to work together to further expand our market share.”

Keith commented: “This is a hugely exciting time to be in the industry, which is already seeing so many changes brought about by technology. I firmly believe that with our vision of tech growth, employee engagement and a client centric experience we can make Sort a market leader in the sector.”