Smart Money People appoints new CEO as Jacqueline Dewey steps down

Smart Money People has appointed Peer Jelendorf as its new chief executive officer, succeeding longstanding CEO Jacqueline Dewey, who is stepping down at the end of February after nearly six years in the role.

Jelendorf joins from savings and investment platform Moneybox, where he most recently served as head of commercial.

Founded in 2014, Smart Money People is a review site providing deep, detailed insight to help consumers make better financial decisions. 

Under Jacqueline Dewey’s leadership, the business has expanded its reach and platform capabilities, including the acquisition of personal finance platform Be Clever With Your Cash.

Jelendorf has extensive experience in personal finance through his prior work at Boston Consulting Group, GoCompare and Moneybox. During his nearly four years tenure at Moneybox, he played a key role in driving commercial growth of their Lifetime ISA product and led the company’s pricing function. 

As CEO of Smart Money People, he will focus on building on the platform’s foundations, supporting financial services firms with actionable insight, and furthering its mission to create better outcomes for both consumers and companies.

Peer Jelendorf commented: “I’m excited to be taking on a new challenge as CEO of Smart Money People. My focus will be on the next stage of growth, building on the excellent foundations Jacqueline has put in place. Our aim is to broaden the providers we work with by deepening the value of our insights, and continuing to help consumers and financial services companies create better outcomes together.”