AXA Wealth RDR-ready across entire proposition

This milestone is the last part of AXA Wealth's RDR-ready jigsaw, following the launch of a new range of clean share classes from Architas and confirmation in November that both its off-platform pension and onshore bond business and its AXA Wealth International offshore investment proposition were RDR-ready.  

In the summer, AXA Wealth confirmed by year-end that its entire proposition would be RDR-ready and that adviser charging would be available across its entire proposition. These have now been delivered.

Since the company was launched in 2010, after the sale of AXA's legacy life book, AXA Wealth has designed its offer around a simple business unit structure, segmenting the market to develop highly specialised propositions aimed at different customer groups.   

Its new model focuses on excellence in platform, with AXA Wealth Elevate; expertise in at-retirement solutions, with its AXA Wealth specialist products unit; multi-manager and blended fund capability with Architas, and offshore tax planning with AXA Wealth International, all underpinned with a ‘making investing easy' philosophy, which is at the heart of its new AXA Self Investor service, available direct to consumers via intermediaries.

Mike Kellard, CEO, AXA Wealth, says:

"There are few companies out there that are better positioned to take advantage of the opportunities that we are now seeing in the industry than AXA Wealth. Our strategy, which was planned a few years ago, is focussed on us becoming a platform winner, on placing investments at the heart of our business, and to innovate with specialist products like individual and group SIPPs."