Rosemount launches financial promotions tool for advisers

Mortgage, protection and financial planning network, Rosemount Financial Solutions (IFA), has launched a new AI tool to help speed up financial promotion approvals for adviser members by quickly assessing content against FCA rules.

Promotions are submitted via the Adviser Portal, and then analysed by Rosemount’s newly-developed tool, with any potential issues or missing information flagged for advisers. The new tool includes a dashboard, allowing advisers to monitor how their prospective financial promotions are moving through the approval process.

Financial promotions have become a hot topic of late, with seven financial influencers taken to court and fined for unauthorised posts, highlighting the importance of ensuring all promotions are approved and meet the guidelines.

Ahmed Bawa, CEO of Rosemount Financial Solutions (IFA), commented: “Financial promotions are an important way for advisers to reach new and existing clients, but there are standards that need to be met for them to be acceptable. As a growing network, we see a significant number of requests for approval of financial promotions from our advisers for platforms like Facebook, TikTok, Instagram and LinkedIn, and we want to be able to approve them as quickly as possible. While the industry standard may be a seven working day turnaround for financial promotions approvals, we don’t think that’s acceptable which is why Rosemount has invested in building this new AI promotions tool.

“Coupled with our growing team, advisers can be confident that not only will their promotions meet the standards required, but they will also gain approval far more quickly, allowing them to reach those prospective new clients. As a network, we are determined to keep investing in tools which make life easier for advisers, allowing them to focus on what they do best.”