Roma launches new 'Flow Desk' team for short-term lending

Roma Finance has launched 'Flow Desk', a new internal sales function, in response to demand for short term lending.

Flow Desk has been created with a brand new team of three which is managed by the newly promoted head of sales operations, Lisa Toner.

Roma has made a further promotion of Kerry Bradshaw to business development executive as well as appointing two new team members, Nathan Steele and Jay Habib.

Jay joins Roma from Property Hub and Nathan from Lowry Capital where they were both focused on sales progression and business development.

Flow Desk follows the introduction of RomaFLOW, a speed channel for standard cases which launched in 2021.

The 'Flow' proposition now includes standard residential bridging, auction finance and light refurbishment.

Lisa Toner said: “I’m really excited to be leading this new team; a whole new way for partners to get in touch with us and build that all important relationship. Roma loves to lend and continues to innovate to continually improve processes and ultimately the ‘borrower first’ experience.”

Kerry Bradshaw commented: “This is an exciting new challenge and I’m looking forward to seeing what this new team can achieve. Flow Desk will be a highly valuable asset to Roma as it will allow us to reach more people and enable our field team to continue building relationships.”