LV= launches free 'Doctor Services' benefit

The service, which is already available to LV=’s new protection policyholders, offers access to three medical advice services via one app. Customers are able to speak to a UK doctor by video or phone, get a private prescription without needing to visit their GP, as well as obtaining a review of an existing diagnosis and specialist advice on treatment options.

Steve Lewis, Life Sales and Marketing Director at LV=, said: “At LV= we want to help our customers feel more confident. That’s why, following the success of the Doctor Services app among our protection customers, we have decided to extend this service to our new retirement customers also.   

“This will provide more of our customers with added support and reassurance, giving them the convenience of accessing healthcare regardless of where they are and whatever their concern. We believe this will be a welcome addition for our retirement customers, who are increasingly approaching this next life stage with even more hectic schedules than previous generations.”