Bridgewater launch series of sales aids

The ‘Just a thought...’ series of aids are designed to provide advisers with information on situations where equity release may be a credible solution to a client’s needs. 

The first three cover the following areas:

- ‘Using equity release to finance divorce.’

-  ‘Using equity release to repay a mortgage.’

- ‘Using equity release to fund a house purchase.’

Each aid provides background information, statistics and a relevant client case study on the situation to help non-specialist advisers see opportunities for using equity release with their clients.

Bridgewater hope the aids will also be used by specialist  advisers with their introducer contacts in order to help them explore the potential equity release angle and to ensure they do not overlook the potential opportunity for clients who may have little or no knowledge of the products.

All Bridgewater sales aids can be downloaded from the adviser resource centre on its website.

Peter Welch, Head of Sales and Distribution at Bridgewater Equity Release, commented:

“These ‘Just a thought...’ sales aids are essentially adviser aide memoires - quick bites of information covering a variety of client situations where an equity release product solution may be appropriate.  The first three cover divorce, repaying a mortgage and funding a purchase – all areas where equity release could provide the answer to a client’s particular needs. 

"Advisers can also hand out these aids to their introducers to help quickly outline why equity release might be appropriate for their clients, plus they include case study information from Bridgewater clients who have achieved their particular aims with an equity release product. 

"The adviser also has space to include their own contact details so they can also provide a marketing function to generate referrals of new leads.

“At Bridgewater we are always looking at how we can provide advisers with extra resources in order to help them broaden the reach of equity release.  In particular, these one-page ‘Just a thought...’ documents should help introducers recognise that equity release can help their clients in a variety of situations, particularly those where it has traditionally been overlooked or ignored. 

"These are the first in the ‘Just a thought...’ range but they will not be the last; we intend to issue more throughout the year and would welcome adviser feedback on other areas where such an aid may prove useful.”