LV= joins UnderwriteMe

The comparison service pilot starts next month with 4 fully integrated insurers and a select number of protection distributors, and will be on general release to directly authorised intermediaries later this year.

Protection advisers LifeSearch have committed to being the first advice firm to embed UnderwriteMe.

Martin Werth, CEO of UnderwriteMe, said:

“We are thrilled that LV= will be joining our comparison service. Our protection technology delivers a step change to simplify the sales process and with LV= we have truly reached a tipping point. LV= is renowned for their commitment to intermediaries, with an award winning protection proposition and we know that intermediaries will value seeing their “buy now” terms on our comparison service.”

Myles Rix, Managing Director for Protection at LV=, commented:

“At LV= we are committed to helping advisers protect more people and being easy to do business with. We are delighted to be supporting the UnderwriteMe comparison service which is an innovative solution that improves the buying experience for both advisers and customers, providing a quick process for advisers to ensure they are obtaining the best value cover for each individual.”

Emma Thomson, Life Office Relations Director for LifeSearch, added:

“Being able to offer clients a real price comparison with “buy now” terms, or proper price estimates and next steps significantly improves the efficiency and effectiveness of our service; allowing our advisers to focus on the genuine cost and quality of the policies available, while removing the need to call insurers and re-key information at the point of applying.

"LifeSearch is encouraging all insurers to  join UnderwriteMe’s comparison service, on the basis that it offers greatly improved outcomes for intermediaries and customers. It is fantastic to see LV= again being at the forefront of positive change in the industry.”