LV= appoints Rix as MD of Protection

Myles is a Fellow of the Institute of Actuaries with over two decades of protection experience.

Prior to working at LV=, Myles was at Aviva UK Health for 11 years in roles including Head of Protection and Financial and Commercial Director. He started his career at Skandia Life where he held roles in pricing, product development and financial reporting.

In his new position, Myles will be responsible for all aspects of LV=’s protection business. Mark Jones (Head of Protection); Mike Farrell (Head of Sales); David Stevens (Head of Direct Distribution); and Wian Pieterse (Head of Pricing) will all report directly into Myles. Myles will report into Richard Rowney, Managing Director of LV= Life and Pensions.

Myles Rix, LV= Managing Director of Protection, said:

“LV= is a strong player across the whole protection market and is number one in the intermediated income protection market. With a wide range of products offering market-leading cover, I believe that we are in a great position to increase the protection market as a whole. I want to focus on continuing to deliver great value protection propositions for advisers and customers.”

Richard Rowney, LV= Managing Director of Life and Pensions, said:

“I am very pleased to have Myles leading the protection business and delighted at the talent we have within the business. I look forward to working closely with Myles to build our business and proposition further.”