L&G launches new group protection education for advisers

The first video, released today, offers an introduction to the group protection market. It includes an overview of the size and opportunity of the sector, as well the benefit for IFAs in actively engaging with the industry and how best to approach the market.

The new videos are accredited by the Chartered Insurance Institute, which means that advisers can earn CPD points by viewing them.

Colin Fitzgerald, distribution director at Legal & General Group Protection, commented: “We are dedicated to improving our level of support for advisers by finding innovative ways to provide them with all the information they need to confidently discuss group protection offerings with their clients. Historically, a lack of understanding among smaller enterprises regarding the cost-efficiency and value of group benefits has meant that these products have often been perceived as the preserve of larger companies. With these videos we are not only aiming to support the education of advisers, but also to dispel these myths and provide advisers with a greater opportunity to engage with their smaller corporate clients on this subject and widen their protection offering.

“At Legal & General, we have already seen how effective videos like these can be in supporting the education of advisers, through our retail protection division. As the only provider currently using Akademia TV to offer informative content on group protection, we hope advisers will use these videos to help build their knowledge and broaden their approach to providing cost effective solutions for their clients.”