L&G sales director appointed LV= managing director of protection

Iain has 24 years' experience in the protection market and in his new role, will be responsible for LV='s protection proposition.

Iain's arrival has further boosted LV='s senior protection team, as he joins Mark Jones, LV='s head of protection product, who joined from Friends Provident in December 2009; and Mike Farrell, LV='s head of protection sales who joined from Royal Liver in November 2010. Both Mark and Mike report into Iain.

Iain Clark said:

"In the first half of 2011 LV='s protection business increased by 16%, which is great achievement in the current market. I think LV= is increasingly being seen as a strong player across the whole protection market, moving from the income protection specialist it was thought of historically.

"There are some challenging times around the corner for the protection industry, including the recent ruling on gender and the retail distribution review however as a business we're in a great position where we can quickly adapt and deliver on both LV= and industry-wide initiatives, and as a business we want to help find ways of increasing the protection market as a whole, not just our market share.

"I want to focus on continuing to develop protection offerings that really add value to advisers and customers."