Primis expands team with four new regional sales roles

Primis has appointed four new members to its growing sales team. 

Mark Rookyard joins as regional sales director for the South East, bringing a a wealth of experience spanning across business development and national account management. 

Fran Green will also become regional sales director, covering the North West and West Midlands. Fran’s background extends across intermediary and network distribution, whilst driving growth and supporting adviser development. 

Ian Merriman will join as regional sales director covering the East Midlands and East. Ian has held senior manager roles with three UK mortgage and protection networks and a UK intermediary lender. 

In addition, Harrison Avery has been appointed as regional sales manager to support brokers in the South West. Harrison has most recently focused on mortgage business development for a UK lender, having previously been a mortgage adviser and a recruitment consultant. 

Neil Hoare, sales director at Primis, said: “I am delighted to welcome each of these exceptional people to our growing team. We’re continuing to invest and build in our front-line support to help achieve both the network’s and our brokers’ growth ambitions and will be welcoming more new colleagues over the coming weeks.”