Paradigm adds Pure Retirement to panel
Paradigm members now have access to Pure Retirement’s range of lifetime mortgage plans covering its Sovereign, Classic, Heritage and Emerald offerings.

Paradigm has added lifetime mortgage lender, Pure Retirement, to its panel.
From today, Paradigm member firms will have access to Pure Retirement’s range of lifetime mortgage plans covering its Sovereign, Classic, Heritage and Emerald offerings.
All products offer a fixed rate for life, no negative equity guarantee and no contractual repayments, but with the option to make repayments if required. Loan to values are available up to 50% depending on the age of the client.
Pure Retirement's criteria offers availability for customers with CCJs, DMPs, IVAs and bankruptcies, plus a wide range of property types acceptable including new-builds with suitable certifications, those with thatched roofs, those with annexes, 100% flat roofs, ex-MOD houses, and Grade 2 listed buildings in England.
Pure Retirement also has a new online account management platform, MyPure, designed to enable customers to self-manage their lifetime mortgage account post-completion, including making one-off repayments, or applying for a cash release.
Richard Howes, director of mortgages at Paradigm, commented: “Equity release and later life lending in general is proving to be a growth area in our industry, and the customer demographics and demand behind this appear to show this will continue well into the future. More homeowners are willing to use their property as the asset it is, and with a clear need for advice, it makes perfect sense for Paradigm to be adding Pure Retirement to our panel, given it is a specialist in this area. I have no doubt that advisers will continue to see greater demand for those clients willing to take mortgage debt into retirement, or wanting to access equity for a whole variety of reasons. Pure Retirement are leaders in their field and we are looking forward to working with the team there to present its proposition to our member firms.”
Scott Burman, head of distribution at Pure Retirement, said: “We’re incredibly excited to be working with such a leading mortgage distributor such as Paradigm, and interacting and supporting its members, and we look forward to using our position as a lifetime mortgage specialist to share our knowledge and insight when it comes to the wider market. At Pure Retirement we have a strong belief in providing first-class support, and we understand the importance of effectively engaging with mortgage distributors when it comes to alerting financial advisers of the opportunities offered by the later life lending space - for both them and their clients.”

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