Zoopla launches premium listings for estate agents and developers

Premium Listings on Zoopla will be highlighted in relevant search results and display a greater number of photos on results pages so that they stand out to users amongst other property listings.

Early results from trialling the product with various agents over the past month reveal that Premium Listings on Zoopla receive 70% more page views on average and generate more than twice as many enquiries than standard listings.

Zoopla members can purchase Premium Listing credits and easily manage which properties to apply these to via their Zoopla Pro account, where they can also monitor the performance of these.

Jon Notley, Commercial Director Zoopla.co.uk said:

“We have developed this new marketing product directly in response to requests from our members. Traffic and enquiry levels on Zoopla.co.ukare at an all-time high and Premium Listings provide a notable further uplift and allow agents and developers to select which properties they most want to highlight on our website and attract even higher levels of response for.”