Door no. 13 knocks £6,511 off the value of a home
FindaProperty.com expects this Friday, 13th January to be one of property market’s slowest days of the year, following an extensive analysis of property sales data1 for the past 10
The findings highlight that UK buyers are extremely superstitious when it comes to finding a home, with 32% fewer homes sold on the 13th of the month than any other day.
Buyers appear to have avoided properties and sales with any connection to the number 13, to the extent that sellers living at no. 13 can expect to receive £6,511 or 3% less when selling their property than those who live at a different number.
There have also been 34% fewer properties sold with the no. 13, than those numbered 1 – 12 and 14 - 30. Over the past 10 years, 144,789 no. 13 properties were sold compared to 239,716 no. 12s and 222,127 no. 14s.
Samantha Baden, property analyst at FindaProperty.com, said:
“Buying a home is a huge investment so it’s no surprise that people want everything to be just right – including the day of purchase.
"The fact that buyers avoid the number 13 is a trend that has been evident for the past 10 years, so there’s no reason to think that this year will be any different.
"Many people believe Friday the 13th to be one of the most unlucky days of the year, and as a nation of superstitious buyers, we expect it will be one of the quietest days for property in 2012”.
The findings are also released to coincide with a bold new £5m ad campaign launched earlier this week.
Buyers appear to have avoided properties and sales with any connection to the number 13, to the extent that sellers living at no. 13 can expect to receive £6,511 or 3% less when selling their property than those who live at a different number.
There have also been 34% fewer properties sold with the no. 13, than those numbered 1 – 12 and 14 - 30. Over the past 10 years, 144,789 no. 13 properties were sold compared to 239,716 no. 12s and 222,127 no. 14s.
Samantha Baden, property analyst at FindaProperty.com, said:
“Buying a home is a huge investment so it’s no surprise that people want everything to be just right – including the day of purchase.
"The fact that buyers avoid the number 13 is a trend that has been evident for the past 10 years, so there’s no reason to think that this year will be any different.
"Many people believe Friday the 13th to be one of the most unlucky days of the year, and as a nation of superstitious buyers, we expect it will be one of the quietest days for property in 2012”.
The findings are also released to coincide with a bold new £5m ad campaign launched earlier this week.
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