Pure Retirement enhances adviser support in team expansion

As part of this, Jane Forshaw has joined the team as BDM for the South East, where the company now has a team of three BDMs.

Additionally, Pure Retirement has created three new relationship management positions, based out of its Leeds head office.

Pure’s growth echoes wider industry trends, with Equity Release Council data showing that the market is attracting twice as many customers as five years ago and the sector’s 34% rise in customer numbers outpacing growth in other areas of the mortgage industry.

Jane said: “I am so pleased that Pure and I crossed paths. Their culture is something that really resonates with me. They truly are all about people and I am so excited to be a part of this growing company in such a vibrant market.”

Pure Retirement’s head of distribution, Chris Flowers, added: “We recently asked for feedback on the service we provide. While we found it was all positive, we found the brokers prefer to have the support of BDMs in the field alongside someone in the office to support them – therefore we have listened and added to that.

“It’s exciting times at Pure Retirement and I’m delighted with the team we are building.”