Half of adviser clients withdrawing funds amid cost-of-living crisis

Financial advisers are seeing significant changes in their clients’ behaviours, with many withdrawing funds to plug the shortfall or opting for a more cautious approach to their finances, according to a recent survey by AKG, sponsored by Standard Life.

46% of financial advisers have noticed clients withdrawing more funds to cover essential bills and address immediate income shortfalls. Even those who may not be immediately struggling have still reassessed their approach: over a third (35%) of advisers have seen clients deviating from previously set plans by withdrawing money.

Furthermore, over a third (36%) of advisers have noticed clients taking out money to establish ‘rainy day funds’, as the economic uncertainty and strain of the last few years prompts individuals to plan and save more against unforeseen emergencies and financial shocks.

The uncertainty in the economic landscape has influenced investment decisions as well, with 3 in 10 (29%) advisers seeing clients choosing to shift their investments towards lower-risk options to mitigate potential market volatility.

Chris Hudson, retail advised managing director at Standard Life, said: “The economic backdrop is having a stark impact on people’s finances, causing many to reassess their plans. There’s a lot to contend with – from sky high mortgages, rising interest on debts and ever changes tax rules – and it’s important to factor all of this into financial planning. In this increasingly complex environment, financial advisers have a crucial role to play in navigating their clients through it all and helping them withstand the turbulence as best possible. This will give peace of mind to clients, as well as hopefully help them weather the financial storm.”

Matt Ward, communications director at AKG, added: “We simply cannot get away from the conversation about the seismic impact of the past few years on UK consumers, nor should we. What has been experienced needs to be acknowledged and understood by the financial services industry so that a positive future can be built upon from here. And whilst not all of this will make such positive reading it should help to plot a path through vulnerable customer and Consumer Duty development strategies, as well as enabling advisers to prove how helpful they can be.”