Towergate Financial rebrands as Wren Sterling

In March, Palatine Private Equity and management invested £14 million to purchase as well as grow Wren Sterling, which now employs over 110 advisers across the UK.

John Charcol will retain its name and remain an independent mortgage advisory business.

Warren Page, Chief Executive of Wren Sterling, commented:

“Our new brand marks the start of a new era for our business. Importantly we have listened to our staff, clients and strategic partners and have delivered a new brand that reflects our propositions and values. It also symbolises the uncompromised role we play for our clients in guiding them through complex financial situations both now and in the years to come.”

Ian Darby, Executive Chairman of Wren Sterling, added:

“The opportunity for Wren Sterling is significant and the financial commitment made in the business by Palatine and management signals our confidence in the market. Today’s launch of the new brand, Wren Sterling, is a significant 1st step post completion for all our staff and clients.”