TenetLime appoints former YBS head as MD

He is also taking up the newly created role of adviser propositions director across the wider Tenet Group.

Simon has over 20 years financial services experience, most recently as head of insurance and investments at Yorkshire Building Society Group.

He commented: “I’m looking forward to continuing to enhance the great support that Tenet provides for its members and helping adviser firms to both navigate through challenges and maximise the opportunities within their business.”

Martin Greenwood, Tenet’s chief executive, added: “Simon brings with him a wealth of experience covering both the mortgage and investment sides of the industry and his core skill sets will help our advisers develop their businesses in a commercial but compliance focused manner.”