L&G launches consumer insight programme for intermediaries

The programme will analyse trends and correlations relating to sale, retention, underwriting and claims experience. As a result, the insurer aims to ask new questions, spot trends and patterns, identify opportunities and future risks, and make data-driven decisions.

The software will be launched with selective intermediary partners in Q2 2018, with a full roll out planned for the second half of this year.

Rob Gaunt, head of commercial management and DQM at Legal & General, said: “We are very excited to announce the launch of our Customer Risk and Opportunity Management programme at this year’s Legal & General’s Business Quality Awards. We have been working with Tableau for quite some time to ensure we can utilise the right data for our partners, with the aim of delivering even better quality of business to our customers.

“As the market’s leading visual analytics provider, Tableau will enable our partners to identify opportunities and future risks to make data driven decisions with confidence. We believe our insights will help deliver extremely valuable customer insights and we are excited for the year ahead as we plan our full launch.”