Latest data shows 1 in 4 switch to Halifax

The switching data, published six months in arrears, shows that over 300,000 customers have now switched to Halifax since the introduction of the Current Account Switch Service (CASS).

Halifax has recently launched a new innovative ‘Snap to Switch’ service, speeding up the process for customers looking to switch to Halifax. The tool creates a faster and more streamlined experience, by allowing customers to upload the details of the account they are switching from by simply taking a photograph of their debit card on their smartphone.

Nick Young, Head of Halifax Current Accounts, said: “We are delighted that Halifax remains such a popular choice for customers looking for a rewarding current account. As competition to attract switchers remains intense, we are continuing to focus on making banking with us simple and rewarding, and switching to us extra easy.  We remain confident that many more customers will continue to choose Halifax to meet their banking needs.”