Guardian announced as latest member on HLP protection panel
Guardian Financial Services, appointed representative of Scottish Friendly Assurance Society, has been announced as the latest member to join the HL Partnership (HLP) Protection Panel.
It’s the latest in a succession of recent partnerships for the firm as it expands its distribution capabilities since gaining interest after its launch in Q3 last year.
HLP is the largest privately-owned advice network in the UK, with over 250 firms and almost 500 advisers. Founded in 2001 with a vision to help its brokers grow, it was one of the first networks in the UK and is dedicated to the mortgage and protection market.
Mike Devaney, Head of Strategic Partnerships, Guardian said: “We’re delighted to partner with HLP, working closely with the Management team we aim to support advisers to make sure every customer has their mortgage fully protected. Our proposition works hand-in-hand with the advice process to deliver the very best customer outcomes. From today our sales team will be contacting advisers all around the country, and in July we’ll be joining the HLP protection workshops to share details of our proposition.”
Shaun Almond, Managing Director of HLP said: “Guardian is a valuable addition to the panel because its high quality life and critical illness products reflect the advice that our members give their customers. The comprehensive cover and simple definitions allow our members to explain the true value of protection to their customers in terms that are easy to understand. The cover upgrade promise also gives confidence that Guardian’s critical illness definitions stay relevant and don’t let customers down at the point at which they need to claim.”
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