Freedom Finance plans product expansion with new platform

The platform aims to deliver increased speed and efficiency for borrowers and lenders on Freedom Finance’s panel.

Features on the platform, such as an API gateway, will make all lending products available across multiple channels, including web, mobile and phone.

Freedom says the platform will also allow it to identify gaps in the market and deliver a higher degree of personalisation for each customer.

Migration of further lending products to the new platform is scheduled to be completed this summer.

Nick Allen, chief technology officer at Freedom Finance, said: “By collaborating and consulting with our customers and our panel of lenders, we ensured that our platform developments responded to market requirements, as well as the needs of our customers. A seamless customer journey is increasingly vital, so the migration to a cloud-based service, will help strengthen and improve our offering even further.

“Technology brings a wealth of opportunity to the personal finance market. By providing lenders with sophisticated technology, alongside human touch and support, we’re giving even more customers the opportunity to make well-informed decisions. We’re focused on connecting borrowers to the right lenders by streamlining options, so tailored loans for individual circumstances can be recognised at the touch of a button.”