Former Positive Solutions CEO joins Caerus adviser firm

The appointment marks a return for Jim to the national IFA market following his time as chief executive of Positive Solutions.

Jim's held previous roles at Zurich Financial Services and Barclays Bank. His role will be to work with leadership to further develop the Continuum strategic business plan and multi-channel client proposition.

Jim Reeve commented:

"I'm excited to be working with Martin and his great team. The Continuum proposition is a standout offering for high calibre IFAs and their clients. Through developing its own technology platform, Continuum clients have the ability to access service in a way that suits their individual needs. Their programme of educating clients and supporting them with quality financial planners positively differentiates Continuum from any other IFA business. It is a model for today’s market."

Managing Partner Martin Brown added:

"Jim is one of the leading industry experts on financial services distribution. His track record of successfully leading a number of major financial services business is second to none. He is highly regarded and well connected and has a wealth of experience which will bring significant value to our fast growing business."