Financial Reporter becomes new name of myintroducer.com

Born in 2009, myintroducer.com has provided news and comment on a range of topics relating to financial services, including mortgages, loans, debt & insolvency, insurance, bridging & commercial, business, economy, regulation, technology, equity release & pensions, investments, and conveyancing and surveying news. 

The original name of the site stems from the fact that in the financial services industry, 'introducer' or to 'introduce' reflect the idea of intermediaries introducing business to one another – and, as a business-to-business news platform, the name myintroducer was well suited.

However, as time has passed and the website has developed (along with our ever-expanding readership), we feel that the name Financial Reporter more accurately reflects the broader range of topics we cover and readers we keep informed.

Editor of Financial Reporter, Amy Loddington, commented:

“The name change was a natural progression, as the site has matured into one which covers a broad range of news from across the financial services sector. It’s simple and describes exactly what we do, which I feel reflects our straightforward, unbiased approach to news – we simply report the facts and let our readers, the experts, form their own opinions. This is an approach which has made Financial Reporter as popular as it is today and hopefully will continue to do so.”

Company Director, James Lucas, added:

“Since we launched myintroducer.com in 2009, the site has gone from strength to strength attracting some of the best visitor traffic in our industry. After three great years publishing some of the finance industry’s biggest stories, we felt that the site needed a new name to reflect an ever-changing industry. With our new name (financialreporter.co.uk), further development, new features and new partnerships coming soon, 2013 looks set to be a great year. ”

Matt Tristram, Managing Director at Loans Warehouse:

“myintroducer.com has been more than just a financial news site to Loans Warehouse over the years; our two companies have grown side by side and it’s been the go-to place to deliver our message. Whether breaking news about our industry, special achievements of our company or marketing, myintroducer has been the place to go.

“The name change to Financial Reporter makes sense - it better reflects what the team do and will help open up our industry’s message to a wider audience, which is to everyone’s benefit.”