E-finity Leads relaunches as Candid

Candid aims to help mortgage providers and advisers attract "high volumes of engaged customers" and says it has generated more than 50,000 mortgage enquiries over the last 12 months.

According to Candid, there has been a huge increase in consumers searching online for mortgage advice and support - beyond the comparison sites.

Matt Edwards, managing director of Candid, commented: “We have seen huge growth in visitors to our Winston website mortgage site, up by 100% over the last twelve months. This uplift in site visits is a clear indication that consumers are actively searching online for mortgages, remortgage products and advice. We know that many homeowners want support in finding the best deal for them, so we developed the Winston proposition for this exact reason.

“We work with leading mortgage providers and advisers to give consumers a personalised mortgage service. Our advisers search the whole market to give consumers the best deals and can provide a personalised service, specifically catering to the requirements of individual cases. We have mortgage experts on-hand to talk through their particular needs.

“We believe that mortgage advisers are the best option for consumers. So, we’re dedicated to making mortgage products more engaging, attracting a greater number of customers."