Almost 40% of advisers don't spend on marketing

A total of 2,691 intermediaires answered the question: "How much do you spend on marketing each month?"

The results for MyIntroducer.com poll are as follows:

- Nothing: 37.88%

- Less than £100: 27.27%

- More than £1000: 18.69%

- Between £100 and £500: 11.11%

- Between £500 and £1000: 5.05%

Justin Rees, Director of Marketing and Partnerships at LeadPoint, comments:

"“Almost 35% of advisers reported that they spend more than £100 per month on marketing. Pound for pound, lead generation is one of the most effective forms of marketing for businesses of all sizes and with lead prices as low as £5 for some lead products such as mortgage leads, even advisers with only a small marketing budget can still generate a healthy Return on Investment.”