Advisers underutilise new business referrals
According to the results from the latest myintroducer.com poll referrals are a much underutilised method of generating new business.
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The results for the myintroducer.com poll are as follows:
- Less than 5: 49.56%
- Between 5 and 10: 20.80%
- More than 10: 16.81%
- None: 10.62%
- Don't know: 2.21%
Justin Rees, Director of Marketing and Partnerships at LeadPoint, comments:
“The results of the survey show that referrals are a much underutilised method of generating new business. Referrals are one of the cheapest and most effective ways for advisers to acquire customers and for lead buyers, generating extra referrals from paid-for leads can turn an average campaign into a very profitable one."
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